‘Prabhas’ “Salaar” Shatters Pre-Release Records – Will it Surpass Baahubali and Dangal?


The Hype Surrounding Prabhas’ Latest Film Soars as Anticipation Reaches Unprecedented Heights

Date: July 18, 2023

Prabhas, the renowned superstar of Indian cinema, is all set to captivate audiences once again with his upcoming release, “Salaar.” Despite the lukewarm response to his previous three films, Prabhas’ star value remains undiminished, and fans are eagerly awaiting the arrival of his latest cinematic spectacle.

According to recent reports, “Salaar” has already amassed an astounding Rs 800 crores in earnings, even before its highly anticipated release. The film’s teaser has created waves, garnering millions of views and fueling speculations that “Salaar” is destined to shatter box-office records set by blockbusters like “Baahubali,” “Dangal,” “KGF2,” and “Pathaan.” Prabhas’ stardom, evident from his previous films crossing the Rs 100 crore mark on opening day, further amplifies the excitement surrounding “Salaar.”

The hype surrounding “Salaar” is unparalleled, with the teaser amassing over 110 million viewers, raising the hopes of the film’s creators. Reports suggest that the makers have already raked in approximately Rs 800 crore by selling digital, theatrical, satellite, and music rights. Overseas rights are estimated at Rs 80 crore, while the rights for the Indian market alone are expected to fetch around Rs 500 crore. In Andhra Pradesh and Telangana, the film has reportedly earned approximately Rs 200 crore.

“Salaar” is a pan-Indian movie set to release in multiple languages, including Hindi, Tamil, and Kannada. Inspired by the tremendous success of “KGF2,” the makers of “Salaar” have raised the film’s price, capitalizing on the immense anticipation among the audience. The digital rights for “Salaar” have been sold for a staggering Rs 200 crores, but the ultimate success of these deals will depend on the film’s performance at the box office.

Scheduled for release on September 28, 2023, “Salaar” will hit the screens just 21 days after the highly anticipated action-thriller “Jawan,” starring Shah Rukh Khan. Adding to the box-office clash, Vivek Agnihotri’s film “The Vaccine War” will also compete for audience attention during the same period.

With Prabhas leading the charge, “Salaar” has already created waves in the industry, captivating audiences with its enticing teaser and generating massive pre-release earnings. The countdown to September 28, 2023, has begun, and fans are eagerly awaiting the arrival of this blockbuster, which promises to redefine box-office records and leave a lasting impression on the annals of Indian cinema.

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